After deciding what you want your web page to "say" consider how you want it to "look." You can gather ideas by browsing other web pages designed to present a similar message. Additionally, you can check style guidelines and examples of good and bad web pages. The WWW Style Manual presents an overview of web publishing including page design principles. Developing a High End Web Site presents design and style guidelines and links to other guideline resources. Creating WWW Pages Which Deliver lists tenets of effective page design.

When you have the content and design of your web page in mind, you are ready to create an HTML document. HTML, Hypertext Markup Language, is the language in which web pages are written. It specifies how documents are displayed and processed by a web browser. HTML documents can be written with an HTML editor or created automatically with a page-generator program.

Several web sites contain help for learning and using HTML.

Introduction to HTML is an excellent tutorial, developed at Case Western Reserve University, on the basics of HTML. It is geared to beginners and is easy to understand. Take a moment to look at the copyright notice.

A Beginner's Guide to HTML is another excellent tutorial on using HTML. Although called a Beginner's Guide, it goes beyond a basic introduction.

Exploring the Web: Hypertext Markup Language is part of the University of Georgia's Internet training materials. A 'skeleton' HTML document is included as well as links to additional resources.

Composing Good HTML contains guidelines for developing web pages which will look good on most browsers. It includes recommended good practices and examples of common errors.

The HTML Writers Guild has prepared a list of HTML resources to assist in writing HTML. Included are introductory explanations of HTML and style guides.

HTML lists several links to guides for writing HTML and to sites for graphic images.

HTML and Web Programming is an extensive listing of links to additional HTML guides.